Innovation Partner

As the art world gathers together once again in the vibrant city of London for Christie’s 20th/21st Century Art sale series and Frieze Week this October, Christie’s is proud to present our partnership with Samsung. As our Innovation Partner, Samsung will be leading the way to cutting-edge technology that works seamlessly with the future of contemporary art.

For one day only on 11 October, you can view Andrea Bonaceto’s AB Infinite 1 (2021–22) at our King Street headquarters on Samsung’s The Wall, an adaptable wall-sized full view LED display system that delivers immaculate image quality and detail. Bonaceto’s interactive NFT, designed on the blockchain Algorand, invites the public to alter the digital artwork through a specially designed AI, a user-friendly mechanism that collects reactions to the work through social media and turns them into visual responses within the work. This will be brought to life by The Wall in a fully immersive and image dynamic experience.

AB Infinite 1 will also be on view in London on Samsung’s The Frame from 6 to 13 October, ahead of the 20th/21st Century: London Evening Sale. The Frame is specifically designed to reinvent the home by bringing masterpieces to life with its innovative Art Mode. When the TV is off, The Frame turns into a glare-free canvas to showcase your favourite artworks — or your very own photography. We invite you to discover in person exceptional art presented in next-generation technology this autumn, only at Christie’s.

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